Take your Analytics
to the Next Level.
Beginning to End view
We offer a full funnel analytics approach, allowing you to track a user from your social media, all the way to checkout
| Goal | KPI | Conversion | Cost |
| Awareness | Reach, Impressions | 1.50% | 0.01 |
| Acquisition | Clicks, Visits | 5% | 0.67 |
| Activations | Sign-ups, Accounts | 8% | 13.33 |
| Revenue | Orders, Purchases | 20% | 166.67 |
| Retention | Repeat Purchases, Upsells | 15% | 33.33 |
| Referral | Social Shares | 5% | $5 |
Information Age
Comprehensive User Profiling
An Analytics Strategy Built upon the modern Marketing Funnel
Product Benefits - What does this Product do, who is it geared towards, what is it solving
Who Needs these Benefits - Persona Research and Profiling, (What makes your ideal customer tick)
Competitor Analysis - Identify Strengths & Weaknesses
Trends Analysis - Trends & Audience Network highs and lows
Market Size & Availability - What percentage of the population has the needs that your product or service helps with
Assets Analysis - Discovery Session (document current web “assets” such as social media properties, etc.)
Pricing Strategy - How is your pricing strategically set against your competition
User Tracking & Personas
Give each of your users their own profiles, containing their browsing and purchase history and combine it with sales tools like emails, texts, automatons and more.
Funnel & A/B Testing
Follow a user through the entire funnel, from first contact to repeat purchase, A/B Test every step of the way, and continually plug the leaks/improve your funnel.
Surveys & Heatmapping
See what users see, know where and why they're confused, what they thought of your product or event, or how you could be better.
